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VoiceStream Rebranding Itself as T-Mobile

Martin O'Donnell pointed out that VoiceStream has begun to rebrand itself as T-Mobile in the United States. T-Mobile is the brand name that Deutsche Telekom uses for mobile communications worldwide.

Telekom chose California and Nevada as the first markets in which to perform the name change. This is easy for them because VoiceStream has not been present in those markets up to now. The company says that it will phase in the name T-Mobile on a market-by-market basis in July and August.

CTDATA buys some mobile telephone services from VoiceStream. We have noticed that the names VoiceStream and T-Mobile have appeared jointly on bills in the Northeast U.S. for the past couple of months. No indication of any marketing offensive yet, however.

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