Drudge Report: Limbaugh Crushing O'Reilly in Head-to-Head Competition
The Drudge Report says Rush Limbaugh remains dominant in markets where his program is opposite Bill O'Reilly's radio program, The Radio Factor. According to the article, in Chicago "Limbaugh on WLS hit a 6.8 share... O'Reilly on WAIT pulled a {0.3}...." In Los Angeles after six weeks of head-to-head competition, "Limbaugh pulled a 4.5 share... on KFI to O'Reilly's KABC 1.8...."
O'Reilly doesn't go up against Limbaugh in New York, but he has reportedly lost 0.2 rating points compared to the previous occupant of the time slot, Bob Grant, who continues on WOR at a new time.