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Is it Time for Small Businesses to Start Weblogs?

Dan Bricklin, the entrepreneur behind Trellix, wrote an article for his web site on Monday that advocates the addition of weblogs to web sites operated by small businesses. Bricklin says that a major reason that weblogs haven't appeared on many small business web sites yet is that the tools used for weblogging are different from other small business web site management tools. He goes on to say that consultants who help small businesses manage their web sites are also generally not webloggers.

But, Bricklin believes that a well written weblog would help a lot of small businesses build their clientele and stay in touch with repeat customers. Consultants, bed and breakfasts, and specialty retailers would especially benefit. Bricklin says:

It is important to understand that the purpose of a blog is not always to get the largest and widest readership possible. The purpose is usually to communicate with interested individuals. Even in business, the number of those individuals may be very few, but the impact of the communications can have economic impact far beyond its cost. For example, for a business selling high-ticket items or services, one sale can make up for the time cost of a whole year of frequent blogging.

We agree particularly with his last sentence, because that is the rationale for CTDATA.com.

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