Prominent Weblog Writer Argues that Weblogs Should be Added to Some Corporate Sites
Meg Hourihan has written an interesting article for The O'Reilly Network where she argues that there are many opportunities for profitable businesses to hire people to produce weblogs aimed at their customers. Meg says:
If we can demonstrate that these blogs are worth the cost it takes to maintain them, we will enable the creation of many more compelling, useful blogs. The key to success lies in the creation of great blogs for these sites--blogs that will contain practical and engaging content and drive traffic to their respective hosts. One sure-fire way to do this is to hire bloggers.
She suggests that companies like Google, State Farm, and FoodTV ought to consider adding weblogs to their sites to cater to specific customer niches.