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News Sites Repeat Mistakes of the Past

In this week's Stop the Presses! column, Steve Outing reports that many web sites operated by mainstream media companies still fail to implement proven design techniques that would help them build a community of regular readers:

In recent months I attended two events focusing on online journalism. At both, speakers, panelists, and attendees often seemed to be of a common mind. Their message: too few people in the news industry recognize the value in true online interactivity and in creating services and content that are unique to the online medium.

Steve ought to know about these issues. He's been covering the online news industry since 1994.

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