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Web Informant Offers Practical Advice on Outsourcing a Mailing List

Dave Aiello wrote, "David Strom produced an excellent piece about his latest search for a third-party mailing list management service. His newsletter has gone through no fewer than six different distribution methods, enroute to his current solution, Ezmlm and qmail provided by his friends at O'Reilly."

"Although O'Reilly and Associates has not exactly hung out their shingle as a mailing list management company, David Strom's analysis is still quite useful. For instance, he explains why he would and would not use Yahoo! Groups, including a discussion of how the customer service on that site has deteriorated since Yahoo! bought eGroups."

Dave Aiello continued:

David Strom's experience with Yahoo! Groups confirms some complaints that I had heard from Philip Mariconda about support for administrators being almost non-existant. I'm glad because I wasn't sure whether Phil's expectations about the service were realistic in the first place, since Phil had just created a group on eGroups immediately prior to the final cut-over to Yahoo! Groups.

The issue of mailing list management also came up at a recent meeting of the Rensselaer Club of New Jersey Leadership Committee. So, I'm sure that Howard Deutsch will be interested to read this article, if only for a little perspective on what is involved in maintaining a mailing list that has hundreds of subscribers.

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