RPM Corporation Promotes the "Value of 168"
Earlier this week RPM Corporation issued its 2003 annual report entitled The Value of 168. According to their report:
The Value of 168 is a statement of the corporate philosophy of RPM. This figure, often cited by our founder, Frank C. Sullivan, literally represents the number of hours in a week. On a deeper level, it serves to remind us of his belief that we are born with two great gifts: life and the time to do something with it.
This concept is interesting in at least two ways:
- With all the emphasis that people have placed on 24 x 7 in recent years, it's surprising that no one else has "done the math", realized that the product of the equation is 168, and used it in a marketing campaign.
- It's an interesting coincidence that this annual report comes out only a few days before the publication of Lance Armstrong's book "Every Second Counts". The founder of RPM was talking about the same thing that the great cycling champion is talking about today.