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Target Exec Explains Importance of Brand in Competition with Wal-Mart, Kmart

The Minneapolis Star-Tribune reports that Jerry Storch, a senior Target Corporation executive, said Target's differentiation from Wal-Mart is the key to its prosperity. He also talked about the difficulties that Kmart is having competing on a national basis with other discount retailers.

This article is interesting because it lays out the competitive positions of Wal-Mart, Target, and Kmart, as well as their success (or failure) in executing their business plans. It also talks about Target's market capitalization (the value of its business) relative to a number of large corporations that are considered its competitors.

Coincidentally, Reuters reports that Target and Wal-Mart are definitely benefitting from Kmart's difficulties in bankruptcy and that analysts expect them to reap further benefits in the future.

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