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TiVo Provides Some Insight into SuperBowl Viewing Habits

Dave Aiello wrote, "On Monday, The Associated Press reported that TiVo provided some high-level analysis of a select group of its customers SuperBowl viewing habits. Among other insights in the article, 'TiVo did not release actual numbers on how many times viewers used instant-replay or slow-motion functions. But it said the special features were used an average of 44 times per household during the broadcast.'"

"I watched the game on my TiVo-powered set at home, along with my wife and sister. We definitely used the replay feature several times. We also recorded the entire game, so that we could go back and watch any commercials or plays that proved to be important in retrospect."

"The biggest problem we experienced was that the SuperBowl broadcast was sub-divided into a pre-game and a main game program, and the main program was only scheduled to be 3 hours long. We ended up having to record the next scheduled program (something called 'Malcolm in the Middle') in order to capture the end of the game and the post game show. We could have worked around this by using the advanced schedule features, but we did not think that far ahead."

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