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Gizmodo Does a Redesign

Dave Aiello wrote, "I got up this morning and checked out our friends at Gizmodo. Looks like they've done a redesign that includes new graphics and a change in the way the archives are organized. It looks better than it did before."

"I checked a couple of links to content on their site, and it appears that they have not broken individual archive links. Seems like whoever did the redesign is on the ball."

"The most interesting development is that they have put each Movable Type category on a separate virtual web server. In other words the Home Entertainment category is at http://homeentertainment.gizmodo.com/. I bet this lets them serve more distinct Google AdSense ads to each visitor."

"Another thing they've done is put a Deals category up that separates information about good sales at on-line merchants from their straight news. We'll see how well they do with this."

"On the negative side, they've adopted the same home page layout that they are using on other Gawker Media websites. This reduces the amount of content that visitors get to see. Not sure people will like that."

"Most of the good design changes that they've implemented make their site look better in comparison to Operation Gadget, but, they still have a way to go before they reach feature parity."

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