« Presidential Candidates Make Serious Use of Weblogs to Motivate Grassroots | Main | How to Use Command Line LDAP Tools to Change a User's Password »

Matt Haughey Describes a Creative Strategy for Building Profitable Weblogs

On Saturday, Matt Haughey published an interesting article on a.wholelottanothing.org that describes how Google AdSense made his website PVRblog profitable. AdSense is a syndicated advertising service that allows small website operators to share advertising placement revenue with Google. PVRblog is a weblog about TiVo and ReplayTV personal video recorders.

The most interesting aspect of this article is the section labeled "Tips for a successful AdSense site", where Haughey outlines how to build a site that maximizes AdSense revenue. These are best practices for making weblogs pay for themselves. His suggestions are:

  1. Pick a topic
  2. Consider your topic as it relates to the web
  3. Be passionate and write your ass off
  4. Designing for Google and your audience
and equally important:
  • What not to do
This is a great article for anyone who wants to start a weblog that revolves around a hobby and wants to try to make it slightly profitable. These techniques may also apply to business weblogs, although it is not clear if ads from competitors can be screened out of the inventory that can be placed on participating sites.

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)


CTDATA Venutures (CTDATA) develops Internet and Intranet applications for corporations and non profit organizations. Our services include:

  • Consulting services for Movable Type and TypePad-based publishing systems (visit our Weblog Improvement website for more information),
  • Financial services business process consulting,
  • Content management system and knowledge management system consulting,
  • Apache web server engineering and hosting,
  • MySQL, Sybase, and Microsoft SQL Server architecture and development,
  • SOAP, REST, and XML-RPC system architecture and programming, including Amazon Web Services and
  • Weblog publishing.
For more information, contact Dave Aiello by email at dave [at] daveaiello.com or call him at +1-267-352-4420.
Copyright © 1995-2010, CTDATA Ventures. All Rights Reserved.
Powered by
Movable Type 4.25