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Matt Haughey Describes a Creative Strategy for Building Profitable Weblogs

On Saturday, Matt Haughey published an interesting article on a.wholelottanothing.org that describes how Google AdSense made his website PVRblog profitable. AdSense is a syndicated advertising service that allows small website operators to share advertising placement revenue with Google. PVRblog is a weblog about TiVo and ReplayTV personal video recorders.

The most interesting aspect of this article is the section labeled "Tips for a successful AdSense site", where Haughey outlines how to build a site that maximizes AdSense revenue. These are best practices for making weblogs pay for themselves. His suggestions are:

  1. Pick a topic
  2. Consider your topic as it relates to the web
  3. Be passionate and write your ass off
  4. Designing for Google and your audience
and equally important:
  • What not to do
This is a great article for anyone who wants to start a weblog that revolves around a hobby and wants to try to make it slightly profitable. These techniques may also apply to business weblogs, although it is not clear if ads from competitors can be screened out of the inventory that can be placed on participating sites.

Posted by Dave Aiello on October 7, 2003 2:47 PM |

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CTDATA Venutures (CTDATA) develops Internet and Intranet applications for corporations and non profit organizations. Our services include:

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