Matt Haughey Describes a Creative Strategy for Building Profitable Weblogs
On Saturday, Matt Haughey published an interesting article on a.wholelottanothing.org that describes how Google AdSense made his website PVRblog profitable. AdSense is a syndicated advertising service that allows small website operators to share advertising placement revenue with Google. PVRblog is a weblog about TiVo and ReplayTV personal video recorders.
The most interesting aspect of this article is the section labeled "Tips for a successful AdSense site", where Haughey outlines how to build a site that maximizes AdSense revenue. These are best practices for making weblogs pay for themselves. His suggestions are:
- Pick a topic
- Consider your topic as it relates to the web
- Be passionate and write your ass off
- Designing for Google and your audience
- What not to do