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Marketing Web Site Gives Five Reasons Why Businesses Should Run Weblogs

Dave Winer of Scripting News pointed out an article on MarketingProfs.com by Debbie Weill called 5 Key Questions (You’ve Been Dying) To Ask About Business Blogs. This is a good introductory article for businesses who are looking for justification to add a weblog component to a corporate site. Weill says:

... just maybe, blogs are the next killer app of online marketing. Technology evangelists like Chris Pirillo are saying that “email marketing is dead.” Killed by spam and clogged inboxes.

Will business blogs replace e-newsletters as the most powerful, cost-effective tool for communicating with customers? Should every company be adding a blog to its site—or replacing a static site with an ever changing Weblog?

She then goes on to ask and answer five good questions that any business person who does not yet understand weblogs would ask.

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