ClickZ Founder Forms Company, Purchases MarketingFix.com and Adventure.com
Last night, PaidContent.org reported that Andy Bourland, founder of ClickZ, has formed a new company and purchased two business-oriented on-line services, MarketingFix.com and Adventive. The new company called Up2Speed will apparently focus on on-line advertising and marketing.
MarketingFix.com is a business-oriented weblog covering on-line marketing. According to PaidContent, it was launched in March of last year. For some time now, people following the business weblog / nanopublishing space have been saying that weblogs with a business focus and a measurable audience might be acquisition targets under the right circumstances. It looks like MarketingFix.com is one of the first proofs of that.
Adventive is the operator of about a dozen of mailing lists on topics as diverse as copywriting and wireless technology. PaidContent suggests that Adventive is the less valuable of the two companies, but, its mailing lists have tremendous reach. One of its smaller ones, I-Wireless, reportedly has 12,000 subscribers. A service like Adventive could be a driver of more business to Up2Speed's other on-line properties in the future.