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NY Times: The Corporate Blog Is Catching On

On Sunday, The New York Times reported that weblogging is catching on in corporations among senior executives. Examples of cited in the article include Alan Meckler's weblog for Jupitermedia, Halley's Comment by Halley Suitt of Yaga, James Horton's weblog at online-pr.com, and Tim O'Reilly's weblog on oreillynet.com.

The article focuses narrowly on CEOs and other senior executives, mostly at large companies. In a brief discussion of legal considerations, it mentions Groove Network's corporate weblog policy articulated by Ray Ozzie, along with the comment that "some experts suggest allowing only trusted employees to engage in the activity".

But, the article leaves out any mention of more broad-based efforts like Macromedia's weblogs. As such, it's showing a subset of the blogging activity in Corporate America. However, it's a coherent presentation, free of any apparent bias. This article is a good introduction to weblogging as a new business process.

Update: Rick Bruner of MarketingFix.com made a couple of interesting points in his coverage of this story. Many of the blogs cited use non-standard software, some lack permalinks, and one is ugly in his opinion.

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