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Dr. Pepper Will Reportedly Used Weblogs to Promote New Soft Drinks

Newsweek is reporting that Dr. Pepper plans to use weblogs to promote a new milk-based soft drink called Raging Cow. The product, to be made in several different flavors, is expected to be launched in April.

This article is very short and only introduces the strategy. But, it contains a comment from Doc Searls that calls the strategy into question.

If Dr. Pepper attempts to use third-party weblogs as a promotion vehicle, they will probably use weblogs operated by high school and college-aged people. It's unlikely that technically-oriented weblogs will be part of the program.

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