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Another Reason Google May Have Wanted to Buy Pyra

Danny Sullivan of SearchEngineWatch.com suggests another reason why Google may have wanted to buy Pyra, the provider of Blogger, blogs may be an ideal distribution platform for Google's AdWords. According to Sullivan:

The Blogger network features plenty of high-quality web sites where Google could place contextually-relevant paid listings.

Huh? How can Google put its paid listings, which are generated by search requests, out on pages where no searches take place? Simple. Google just needs to make an educated guess as to what a page is about. That's easily done in various ways. Google could analyze its search logs to see which sites in the Blogger.com network are coming up for particular queries. In other cases, the content of the weblog makes it obvious what it's about.

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