Media Metrix Restates Visitor Counts for Major Sites for 4Q2002
Another interesting article in The New York Times says that ComScore Media Metrix released revised visitor statistics for major web sites in the fourth quarter of 2002. The reason stated for doing this was a flaw that the statisticians detected in their new methodology, initially released in October.
The article goes on to explain how Media Metrix was sold last year as a result of financial problems at Jupiter Media Metrix. In the course of selling the Media Metrix operation to ComScore, the companies had to deal with the settlement of a patent dispute with Nielsen/NetRatings. This resulted in the need to develop a new methodology.