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Jakob Nielsen Reviews Amazon.com Honor System

InternetWorld has published an article by Jakob Nielsen that attempts to predict the types of Web Sites that will successfully raise a non-trivial amount of money from the Amazon.com Honor System. Not surprisingly, Nielsen suggests that this program will primarily benefit sites with which a user establishes an emotional connection.

Another interesting aspect of the article is that he discloses the amount of money he collected from visitors to his Web Site, UseIt.com, through this program. Although this somewhat contradicts his main argument, it indicates the amount of traffic that his site gets and the value his site's visitors place on its content.

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