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Clarifying what the "Search" Button Means on CTDATA.com

Dave Aiello wrote, "I want to take a moment to point out a small change we have made to the page templates at CTDATA.com. As far as I know, we were the first Slashcode-based Web Site to place a search box in the top margin of all of our pages. That was picked up by the Slashcode Web Site itself when it started, our friends at Plastic, and a few others, so now it's standard operating procedure."

"We have a mechanism for reviewing the information people type into our Search boxes, and from the results, the following conclusions can be made:"

  1. Lots of people stumble onto our site because our content is so search-engine friendly.
  2. Some people who fall into the previous category haven't mastered the Back button on their browser.
  3. A surprisingly large percentage of those people notice the text box on the CTDATA.com page they land on, next to a button marked Search, and conclude that they must be able to resume their AOL Search by retyping their terms into our handy search tool.

Dave Aiello continued, "Rather than confuse these wayward users further, we decided to change the Search button on CTDATA.com pages to a button labeled Search CTDATA. We hope that our regular visitors are not annoyed by the apparent redundancy."

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CTDATA Venutures (CTDATA) develops Internet and Intranet applications for corporations and non profit organizations. Our services include:

  • Consulting services for Movable Type and TypePad-based publishing systems (visit our Weblog Improvement website for more information),
  • Financial services business process consulting,
  • Content management system and knowledge management system consulting,
  • Apache web server engineering and hosting,
  • MySQL, Sybase, and Microsoft SQL Server architecture and development,
  • SOAP, REST, and XML-RPC system architecture and programming, including Amazon Web Services and
  • Weblog publishing.
For more information, contact Dave Aiello by email at dave [at] daveaiello.com or call him at +1-267-352-4420.
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