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Who is the Audience for "Essential Blogging"?

Slashdot has published a suprisingly bad review of "Essential Blogging", a new book from O'Reilly written by no less than six co-authors. The reviewer, Alexander Moskalyuk, asks some fundimentally useful questions:

The only thought that never left my mind while reading this book was "Who would buy it?" Why would you need 264 pages to explain... how to set up your own journal and run it?

At CTDATA, we've made a career of reading O'Reilly books and implementing many of their technical recommendations. Most O'Reilly books are worth the purchase price, but this one may not be. It's refreshing to read a book review that "gives it to us straight".

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