Stop the Presses! Groks the Power of Email - Web Site Integration
We are a little behind in our reading, but we want to point out the February 7 edition of Stop the Presses!. The column, entitled "E-mail Your Audience Anything They Want" really nails the idea behind using email to drive traffic to a news-oriented Web Sites.
Steve Outing wrote, "With e-mail delivery of granular content, subscribers' interactions with the news organization are daily; they see the content and the associated advertising. And each piece of e-mail is a reminder to the online user about other content on the Web site, which encourages more Web site traffic. 'We need to get people to use (news Web sites) a lot better,' Dupont says; e-mail is part of the answer."
This article is aimed at newspaper Web Sites, but, we intend to put many of these features into practice as soon as possible on our most active Web Sites, ctdata.com and rcnj.org. We expect that the RCNJ Web Site will benefit particularly from mailing headlines and articles to its users.
Perhaps we can add features to Slashcode version 2.0 (aka Bender) that implement these ideas.