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Media Insiders Doubt Bill O'Reilly's Staying Power in Radio

WorldNetDaily published an op-ed piece by Geoff Metcalf which suggests that Bill O'Reilly is not succeeding in his quest to extend the "No Spin Zone" to radio. Much of the point Metcalf made in the article was based on O'Reilly's behavior in an interview on Don Imus' radio show. During the interview, O'Reilly said that "there is no other cure than to kill Matt Drudge". He said this in response to Imus' question about the disclosure by Drudge that Westwood One is paying a New York radio station $300,000 to broadcast O'Reilly's program on a tape-delayed basis.

The most interesting part of this column, however, is the explanation of the radio business as a vehicle delivering audiences to advertisements. This is a fairly insightful analysis, in our opinion.

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