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Comic Strip on Yahoo! Leads to Research on Greeting Card Purchases

Dave Aiello wrote, "Last week, I added a couple of comip strips to my MyYahoo! page. One of the strips I added was NonSequitur. The strip published for today featured a card store manager who said to a customer, 'They used to be called sympathy cards, but since women buy 90% of all greeting cards, we decided to be more market specific....'"

"This made me wonder if the statistic that was the basis for this comic strip was, in fact, true. Since I am convinced that I can find much of the information that I seek on a daily basis for little or no cost on the Internet, I decided to use this situation as a test. Read on for more details...."

Dave Aiello continued:

Here is how I performed my test:

  1. Using Google, I searched for the phrase greeting card demographics.

  2. Looking through the results, I found the following useful tidbits:

When I hear a statistic as definitive as the one in the comic strip, I often wonder if there is any possibility that it is true. (In this case, one could argue that it is.) This also illustrates the incredible amount of useful knowledge distilled in the Internet. The key to unlocking it is, can you find it when you need it?

I hope to use this article as a teaching aid with CTDATA's clients, because it demonstrates an effective Web search technique for finding answers to every day questions.

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CTDATA Venutures (CTDATA) develops Internet and Intranet applications for corporations and non profit organizations. Our services include:

  • Consulting services for Movable Type and TypePad-based publishing systems (visit our Weblog Improvement website for more information),
  • Financial services business process consulting,
  • Content management system and knowledge management system consulting,
  • Apache web server engineering and hosting,
  • MySQL, Sybase, and Microsoft SQL Server architecture and development,
  • SOAP, REST, and XML-RPC system architecture and programming, including Amazon Web Services and
  • Weblog publishing.
For more information, contact Dave Aiello by email at dave [at] daveaiello.com or call him at +1-267-352-4420.
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