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Drudge Report: Rush Limbaugh to Launch Alternative News Site

Yesterday, Matt Drudge reported that Rush Limbaugh is planning to expand his Web Site beyond its current role as a gateway to streaming versions of his radio program. The new functionality will include many features traditionally associated with a portal, although nothing in the report indicates that it is being designed as a portal.

"It will operate much like a listener's guide, with links to newspaper, magazine, internet articles
and wire copy that Rush brings up on his show," says an insider. "It will also feature many of the
comedy bits, current and from years past."

This site is going to be one of the biggest sites on the Internet, regardless of its production values. He will drive traffic just by referring people listening to his program to the site for more information about what is being discussed.

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